Performance Intelligence Platform — Pre-Orders Now Open

THE BRUTE ISN'T A TREADMILL. IT'S AN ADVANTAGE.

A self-powered, cordless, intelligent commercial treadmill. Two years of live deployment. Real movement data. Zero belt maintenance — ever. Your competitors don't have this yet.

2+ Years Live Deployment
40+ Years Industry Expertise
The Brute — Intelligent Commercial Treadmill in a Performance Gym
2+ Years Live Commercial Deployment
Newport Beach Athletic Club
40+ Years Industry Expertise

Your Equipment Is Costing You More Than You Think.

Standard commercial treadmills were designed in an era before intelligence was possible. You're still running them. Here's what that's actually costing you.

01
Downtime
Every hour down is revenue you never recover.

Belt wear. Deck friction. Tracking drift. The most common commercial treadmill failures aren't surprising — they're predictable. Yet most operators find out about them when a machine stops mid-session.

The Brute eliminates belt and deck friction entirely. Self-diagnostics flag issues before your floor goes dark.
02
Data Blindness
Your coaches are guessing. Your members deserve better.

Speed and heart rate aren't coaching data — they're the bare minimum. Movement asymmetry, impact loading, balance patterns: this is the information that actually drives performance and prevents injury. Until now, you couldn't access it.

The Brute captures movement intelligence on every session. No wearables. No apps. No guesswork.
03
Market Parity
You're running the same equipment as everyone else. So are your results.

Every premium gym in your market has access to the same Life Fitness, Precor, and Technogym catalog. Equipment can't differentiate you if it's identical. Your members know the difference — and so do your competitors.

The Brute is not in any catalog. It cannot be replicated. Early operators own this advantage.

Don't Take Our Word For It.
Watch It Move.

Two years of real commercial deployment. Real athletes. Real data. Real results.

The Brute — Video
The Brute — Video
The Brute — Video

Performance Facilities
That Refuse to Settle.

The Brute was built for operators who understand that equipment is infrastructure — and bad infrastructure has a real cost.

Premium Performance Gyms

Your members pay for the best. They notice when equipment is average — and they tell people. The Brute is the machine your best members will ask about, talk about, and come back for.

  • Create a premium session tier that competitors can't match
  • Eliminate the downtime that erodes member trust
  • Give trainers real movement data — not just speed and heart rate
  • Own a visible differentiator before your market catches up
The Brute in a premium performance gym

Rehab & Recovery Clinics

Where movement quality is the product, objective data isn't optional — it's the foundation of your clinical credibility. The Brute makes that data accessible without changing your workflow.

  • Objective pre/post movement baselines for every patient
  • Balance and symmetry data to document recovery progress
  • Measurable joint impact reduction per session
  • Outcome data that strengthens your referral network
The Brute in a rehab and recovery clinic

Athletic Training Centers

Elite athletes demand equipment that performs under elite conditions. The Brute handles any athlete, any load, any session — and generates the performance data your coaching staff needs to make real decisions.

  • Consistent mechanical feel at any user weight or intensity
  • Movement data across the full roster — trackable over time
  • Cordless deployment anywhere in the training environment
  • Injury risk detection through asymmetry and impact monitoring
The Brute in an athletic training facility

HIIT & Group Training Studios

Session density is your business model. Equipment that breaks, requires maintenance, or creates friction anywhere in your day kills the model. The Brute was designed to disappear into your operation — and only show up when it's performing.

  • Zero belt maintenance — ever. More sessions, no maintenance windows
  • Predictive diagnostics catch issues before they interrupt your schedule
  • Cordless design unlocks any studio layout you want
  • Session data for smarter programming and class design
The Brute in a HIIT training studio
Pre-Orders Open — Limited Units

Reserve Your Brute.
Before Your Competitor Does.

Pre-orders are limited and fulfilled in deployment order. Facilities that move first get first delivery, first advantage, and direct access to the founding team during setup. No obligation until we confirm your configuration.

We confirm every pre-order personally within 24 hours. A real conversation before any commitment.

The Questions
Operators Ask First.

We've heard every concern. Here are the honest answers.

The Brute has been in live commercial operation at Newport Beach Athletic Club for over two years. Not a lab prototype. Not a render. A real machine under real commercial load, used by real members, every day. Brett Athey has 40+ years in commercial fitness — starting as an original Lifecycle technician — and he built this machine because he knew exactly what needed to be fixed. The proof is in the deployment record. Book a demo to see the data →

Today, The Brute delivers real-time movement data on every session — automatically, without wearables or manual setup. Your coaches can see balance, movement quality, and physical patterns they've never had access to before. The self-diagnostic layer surfaces service needs before they become downtime. And your members get a visible data experience that standard treadmills simply can't provide. Additional operator dashboard and fleet analytics capabilities are available to pre-order partners first.

Simpler than anything else you've installed. The Brute is cordless — no outlet, no electrician, no infrastructure modification required. It arrives, gets positioned where you want it, and it's operational. We handle onboarding personally. If your layout changes, the machine moves with it — no rewiring, no hassle.

Pre-order partners receive white-glove installation and onboarding, direct access to the founding team for any question or feedback, priority on new features and capabilities as they are released, and a market position in the COREPACT ecosystem that early partners will carry forward. Deployment is limited. We're not running a mass rollout — we're building a network of serious operators who want to lead their markets. Pre-order now →

The Brute's self-diagnostic system flags service needs before they become visible problems. When service is required, components are standardized, accessible, and serviceable by any qualified technician — not locked to a proprietary service network. The modular architecture means interventions are fast, targeted, and predictable. This is a machine designed to be easy to own, not just impressive to demo.

We don't publish a price sheet — because the right configuration, quantity, and support structure depends on your facility. Book a call and we'll build a proposal around what actually makes sense for your operation. No pitch deck required. Just a direct conversation. Book a call now →

Built by Someone Who Knows What Breaks.

Brett Alan Athey has 40+ years in the fitness industry — starting as an original Lifecycle technician, long before the industry used the word "smart."

The fitness equipment industry hasn't changed in the ways that actually matter. Machines still break the same way. Operators still lose revenue the same way. Coaches still lack the data they need to serve members the way they deserve. Brett built The Brute to change that — starting with the hardware.

Every design decision solves a failure mode he documented over four decades of building, servicing, and deploying commercial equipment. That experience is built into every component, every sensor, and every line of diagnostic logic in the machine.

Original Lifecycle Technician — where commercial fitness maintenance began
40+ years building, servicing, and deploying performance equipment
Live deployment: Newport Beach Athletic Club, 2+ years
Huntington Beach, California
The Brute deployed in a professional facility

Pre-Orders Now Open

The Brute Is Ready.
Are You?

Reserve your unit now. Deployment is fulfilled in order. First facility in your market to pre-order owns the advantage.

Pre-Order Now — Secure Your Unit Have Questions First

Pre-Order or
Book a Demo.

If you run a performance facility and want to see what The Brute can do for your members and operations, let's talk. The first conversation is easy — just tell us about your space.

contact@corepactusa.com
Huntington Beach, California

What Happens Next

  • We read your message personally — no bots, no auto-reply routing.
  • You hear from us within 24 hours. A real person, not a drip sequence.
  • We schedule a 20-minute call. Understand your facility, walk you through The Brute, answer everything.
  • If it's a fit, we build a proposal. Right configuration, right pricing for your operation.
Reserve Your Unit

Pre-Order or Book a Demo

Pre-Order Now Book Demo